For all four years of college, I helped run the Reed College Admissions Instagram. With my photography style and editing, I curated a consistent theme and feel on the Instagram page that proved successful and aligned with existing design guidelines.
TLDR:
Created content calendar.
Photographed subjects and events.
Conducted interviews and wrote captions.
Impact:
Curated a consistent visual aesthetic for the Reed Instagram that increased engagement persistently.
A backbone of the Admissions Instagram was selling Reed's day-to-day events.
Showing students happy and engaged with campus events was always a priority.
I also curated a very popular Before & After series that highlighted Reed's
beautiful campus, cherished history, and solidly forged identity.
